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hello there
I'm Simon, a Product Designer who connects people to products seamlessly with validated research and iterative solutions.
FEATURED Work
process
Design approach
01
Understand the problem
I never blindly execute on a project without understanding why this is a problem for people. And knowing the constraints will help the team be more innovative.
02
Identify the vision
Gathering insights from the problem helps shape a clear vision. I continuously evolve with this vision, ensuring alignment and revisiting it to stay on track.
03
Think big, start small
Thinking big is great but I begin with small solutions that create the most impact. Starting small also means quicker launches.
04
Make it human
Human-centered design means connecting with real people. That's why I prototype and test many experiments directly with them, adapting to their evolving needs.
05
Launch and learn quickly
I believe in quick launches to gather real user feedback promptly. This approach allows me to assess assumptions, measure impact, and iteratively improve the outcome.
FeatureD
Work
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Hello there
About Me
I'm Simon, a seasoned Product Designer with over 5 years of experience. I used to be a print guru and a social media coordinator before pivoting into design. I believe that exceptional design goes beyond delivering a good user experience—it's about exceeding customer expectations while meeting business objectives.
Outside of work, I enjoy the simple pleasures of life. I'm often out snapping pictures with my camera, or hitting the trails in far-off places. You might catch me dancing 'Yosakoi' or having a cozy chat with his feline pals, finding wisdom in their company.
40+
client work COMPLETED
2000+
screens designed
100+
WORKSHOPS CONDUCTED
81
trails hiked
Connect
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